Selling Your Luxury Watch – A Step-By-Step Guide

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Research the luxury watch market and understand what factors influence price. Follow investment watch experts and keep up with new arrivals and limited editions to gain a better understanding of current prices.

Selling your luxury watch can be a lengthy process, whether you meet a buyer in person or sell online. However, there are a few things that you can do to streamline the process and ensure a smooth transaction.


If you own a luxury watch and want to sell it, then one of the most important things to consider is its market value. Different factors will influence this, such as condition, material and brand, but it’s essential that you know what your watch is worth in the current marketplace so that you can sell it for a reasonable price.

The best way to determine this is to contact a watch dealer and ask them to appraise your timepiece. They’ll ask you a series of questions about the watch and then conduct a thorough inspection before giving a firm valuation. This process is usually free of charge and arranged at your convenience by a trusted dealer, such as Watch Buyers.

You can also find out what your watch is worth by researching online and looking at the prices that similar watches have been sold for in the past. However, it’s important to remember that the market is constantly changing and it’s difficult to predict how much your watch will be worth in the future.

Having original boxes and papers can also increase your watch’s resale value. This is particularly true of luxury brands such as Rolex, Cartier, Patek Philippe and IWC. However, if you don’t have these items then don’t worry – it is possible to sell a pre-owned luxury watch without the box and papers, but on average it will be 20% less than a watch that comes with a full set of boxes and documents.

It’s also important to avoid any modifications that may reduce the resale value of your watch. Adding engravings, aftermarket additions or replacing original parts can all significantly affect the value of your watch. If you do choose to make any alterations, it’s always wise to speak with an expert first to ensure that they won’t have a negative impact on the value of your watch.

Finally, it’s important to only purchase a luxury watch that you truly love and will wear regularly. Buying a watch simply to impress others is never a good idea and can often be a waste of money.


If you have a luxury watch that is no longer of interest to you, it is a natural thought to sell it in order to get some cash. However, it’s important to remember that there is a difference between an item’s inherent value and its market value. Inherent value is determined by a number of factors such as the brand, model, materials, history and style. Market value, on the other hand, is based on current consumer demands.

If your watch has an iconic or limited edition appeal, this can drive up its resale value. In addition, a well-preserved and cared for watch will hold its value over time. This is because a quality timepiece is a symbol of prestige and status. This is especially true for established brands with a strong following. This is why a Rolex, Patek Philippe or Cartier watch will usually have a higher resale value than an unknown or lesser-known brand.

It is also important to do your research when selling a luxury watch. It is recommended that you track prices for similar watches on online platforms and auctions to gauge the market. This will help you to understand the current demand for a particular timepiece and set a competitive price. It is also important to familiarize yourself with the preferences and interests of high-end buyers in order to personalize your sales pitch and build a relationship with them.

When selling a luxury watch, it’s also essential to have the necessary documentation available for potential buyers. This includes the original box and papers, a detailed service history and proof of ownership. This will help to validate the watch and make it more appealing to buyers who may otherwise question its authenticity.

Finally, it is important to find a trustworthy NYC watch buyer with a good reputation. This will ensure that you get the best possible deal for your watch and are not oversold. Avoid companies that use high pressure sales tactics, as they are likely to offer below market value for your timepiece.

Finding the Right Buyer

The luxury watch market has seen a boom in third-party online platforms that connect sellers with buyers, providing transparency and helping to establish trust between buyer and seller. These platforms facilitate sales and have helped to drive the overall growth of the secondhand market.

The resale value of luxury watches depends on many factors, including the brand. Established brands with loyal followings tend to have a higher resale value than newer, less popular watches. However, the resale value of a watch is also impacted by its condition and any additional accessories it might have, such as the original box and papers. Having original documentation and packaging can increase the selling price of your used watch by 15% – 25%.

When selling your watch, you’ll want to choose a trusted dealer or retailer who can offer a fair and reasonable price for your timepiece. This will ensure that your watch is sold quickly and securely. Also, be sure to understand any return and shipping policies in advance. For example, if you sell your watch to BQ Watches online, you’ll be happy to know that we cover the cost of return shipping if the watch is not as expected when it arrives at its new owner.

Another option for selling your watch is to take it to a pawn shop. Pawn shops are quick and easy, allowing you to receive a verbal quote in minutes. In addition, pawn shops are highly regulated and must have proper identification on file for all transactions.

A growing number of luxury e-retailers, authorized dealers, and collector/investor clubs are offering a wide selection of pre-owned watches, making it easier than ever to find the perfect timepiece. These retailers and dealers are able to offer competitive prices and have a team of experts in house that can help you with any questions.

Another good option is to find a dedicated online marketplace that focuses on fine timepieces and offers tools like listing tools, advertising opportunities, buyer/seller ratings, and more to make the process as simple and straightforward as possible. These markets are typically very focused on the sale of luxury watches and often attract enthusiasts who are knowledgeable about the industry. They’re also much more trustworthy than general online marketplaces that aren’t as well-regulated and can be vulnerable to scammers.


Luxury watch buyers are willing to pay a premium for an expensive timepiece, but they also want to feel that they’re getting a fair deal. For this reason, it’s important to be prepared to negotiate when selling a high-end watch.

One of the best ways to prepare for a negotiation is to do your homework. Researching the market and understanding the preferences of high-end watch buyers can help you to personalize your sales pitch and build a relationship with potential customers. This will allow you to close a sale at a good price and maintain a positive reputation in the market.

It’s also important to keep up with current market trends and pricing fluctuations. Watches that are associated with a certain celebrity or cultural moment might experience temporary spikes in demand, which can lead to higher prices. If you’re not familiar with the market, consider seeking advice from experts such as appraisers or dealers who can provide an in-depth knowledge of the industry.

During the negotiations process, it’s important to remain calm and respectful. Avoid becoming defensive or confrontational, as this will only cause the buyer to lose interest in your watch. Instead, be patient and work to understand the buyer’s needs and motivations. This will help you to reach a successful sale and build a long-term relationship with the buyer.

When selling a luxury watch, it’s also important to make sure that all relevant documentation is included. This can include certificates of authenticity, service records, and the original box and presentation materials. These documents can add value to the watch and bolster its resale value in the future.

It’s also a good idea to shop around before making a final decision on a seller. Different dealers may have different negotiating guidelines, and you might be able to find a dealer who’s willing to offer you more for your watch. If possible, try to visit the same dealer regularly and establish a rapport with them. However, be careful not to overdo it, as this could be seen as bothersome by the dealer or other store employees.

Clare Louise

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