With the starting year 2024, collectors and fans of Rolex watches have noticed a dramatic spike in the Rolex Price (Rolex ราคา, which is the term in Thai). The reasons for and possible consequences of this action by the Swiss luxury watchmaker have been the subject of much speculation. A Rolex watch is an incredibly versatile product with several uses beyond keeping time. Rolex and other high-end watches have changed much throughout the years in terms of value and function. These timepieces are highly desirable investments these days.

Which Rolex Model Saw The Most Price Increase?

Compared to precious metal Rolex models, steel and two-tone models appeared to have a higher percentage growth in January. Strangely, the price hike in June 2024 excludes gold and two-tone models. There has been no change in the pricing of platinum or steel, which is understandable considering the current state of the gold market. For instance, the price of gold day-dates has climbed by 4.5%, while the cost of two-tone models has risen by 2.5%.

Critical Elements In The Change Of Prices

Value of the brand: The brand’s reputation significantly impacts the company’s bottom line. The public’s desire for Rolex timepieces directly results from the company’s partnerships with prominent figures who act as brand ambassadors.

High demand and limited availability: Despite, or maybe because of, the enormous demand, Rolex has created an air of worldwide exclusivity by maintaining production limits.

Quality: To avoid ruining the magic for watch fans, the quality of the materials used by Rolex is a significant factor in their success in the market. A Rolex is an excellent investment for the future because of its extended life expectancy.

Profit: Economic unpredictability is no match for the excellent value retention of Rolex watches, which contributes to their profitability. Although the value of other markets can rise and fall, Rolex watches are known to keep their value or even increase somewhat over time.

Is 2024 The Year To Get A Rolex?

Rolex Price revelation may have damaged your enthusiasm for purchasing a Rolex. However, you should also be aware that these prices have only increased over the last few years. Additionally, there is always the grey market to turn to for a premium price if you get your hands on a rare or unusual watch. Regardless of the retail price, purchasing a Rolex will ultimately be profitable for you over time.